Your brand identity is interpreted in logo form. Pre-sized and formatted for multiple uses so there’s no need to revisit a Graphic Designer with a new cost each time. We also give you your source files. Know that file ownership gives you freedom of choice in vendors. Plus brand support with Pro Tools #1 & 2: Your own Brand Rulebook in addition to a Logo File Guide to ensure a consistent identity for your brand.
To get your practice up and running, you’ll need key stationery items. Business Cards to introduce yourself formally. Letterheads to refer patients to Ophthalmologists and for official documents. Branded Business Slips to make notes for customers on the frame styles they like, lens options and pricing. Plus Business Invoices for patients as a record of their purchase details.
Printing is an expensive ongoing cost. Slash this with Pro Tools #3 & 4. Your Letterhead as an editable Word file that you can type into and save as a PDF, then email as needed. Your Business Invoice as an editable Word or Excel file that you can similarly draft, and email to patients at the end of their visit. Your digital identity, done right, is the first place to build your brand equity.
Consumers prefer to watch a video about a product or service 4 times more than to read about it
Videos are processed by the brain an incredible 60,000 times faster than text, in mere milliseconds
88% of consumers say they’ve been convinced to buy after watching a brand video
There’s nothing like a Brand Video to arrest attention and help people to relate to your business. With video, there is a greater emotional quality that people can connect with. That emotional connection is the Holy Grail for brands ie your optical store.
Videos trump photos in engaging people and encouraging them to act. It’s much easier for persons to become immersed in what is being conveyed, and helps people to evaluate your offer more readily. Ultimately, it converts more prospects.
You can leverage the full range of advertising channels better with video. When displayed on your website, social channels, digital billboards or television, your Brand Video can amplify your reach with ease. Time to get noticed by more eyeballs than ever before!
You already know that social media is central to your marketing, especially if you’re looking to get attention and build awareness. The first step in building a solid presence on social is sharing visually appealing and relevant content regularly. This is what engages people and prompts likes, comments, shares.
Of course Facebook and Instagram are prolific places to leverage your presence. Fostering relationships to build trust and create a community around your business pays off. A community is both a great source of feedback and a terrific opportunity to turn your audience into patients and loyal advocates.
Social amplification via sweepstakes, lead generation, reposts, tags increase your exposure to new audiences. Such social tools complement well-done content to generate traffic to your website and establishes a stronger digital presence for your brand, helping you become more recognisable.