So you clearly see your place in the optometric universe, this analysis identifies the forces that sustain demand and propel change in the local industry. Leverage this Master’s Level analysis to your strategic advantage.
How big exactly is the market? What are the different customer profiles? Competitor profiles? Do you have a competitive advantage in this mix? Leverage this Master’s Level analysis to spot the opportunities.
Strategies and tactics take shape naturally out of the gaps between your practice vs market performance, and between your practice offering vs customer preference. Leverage this Master’s Level analysis to fully engage.
The difference between your practice striving or thriving is a matter of measurement. That’s because you can’t improve what you don’t measure. The caveat is to measure things you can readily change eg improving your customer service based on on-time exams is an easier fix than changing your location based on revenue per sq ft. Fast track your leaps forward.
What you measure is what you’ll get. Put another way, what you measure will shape your practice attitudes and behaviours. So consider what matters to your practice, your values and goals – is it sales or customer service or patient care or all? Your choice of metrics will define your practice orientation and what’s done well. Chart your roadmap to success.
Measurement eliminates argument. It’s far wiser to use data to inform choices vs decision-making based on gut feel. Running an optometric practice is virtually the same across borders, despite differences in market size and patient demographics. That’s because practice performance is comparable when measured as percentages. See where you rank.