She was instrumental in challenging the business to break new ground… making quantum leaps…
Under her stewardship in marketing, the company’s business grew phenomenally.
Graduated as the Top Academic Student with an International Masters in Business Development and Innovation. Equipped with best-in-class practices, knowledge to launch, develop and direct businesses that lead with innovation.
Graduated with Distinction, an additional award given to those who obtain an A in their Final Practicum. Dissected the optical industry, mapped the local market, its pain points, gaps and the solutions needed as the Practicum subject.
Served at a senior level at a premier Optical Chain for c.10 years. Responsible for marketing, advertising, public relations, sales, merchandising, purchasing, training, new product and business development, new store design.
SpectaclisTT is not an outsider giving generic marketing advice. It is rooted in the optical industry.
The goal is not only to help you connect better with patients, but also to bring patients to your practice.
Prior to optical, was engaged by small, medium and large enterprises, both local and multi-national, in marketing, advertising, communications and journalism. A multi-disciplinary approach to problem solving is deployed, to increase reach and revenue for businesses with different dynamics.
Services were conceived out of my own pain points, in trying to find a provider that could deliver quality work using the smaller budgets of an SME. Scaled business solutions, pricing models and deferred payment terms were specially designed to respond to the realities of small businesses.
SpectaclisTT’s Goal #1 is to enable practices to connect better with patients. Goal #2 is to build an ecosystem that will connect patients to practices. This will increase demand for optometric goods and services, thereby aiding growth in the industry. So the time for practices to gear up is now.