Before your frame shipment hits your shelf, have us photograph it professionally in its pristine state and returned the next day. Create themed Frame Folios with your fashion or brand conscious customers in mind, and email them to get your fans enthused about what’s new.
Increase your capture rate with ease. Attach your custom Frame Folio to the email that you send to prompt recall patients about their regularly scheduled eye exam. It’s a double clinical and visual prompt, which introduces the idea of updating their eyewear so very naturally.
Your Frame Folio can even be shared via Whats App to support phone enquiries. Now that’s a fast response with fast fashion! Your Folio can also be pushed to social media, as can the individual frame photos in a series of posts. One marketing asset but with so many uses!
The pandemic has created fear and made people hesitant about unnecessary visits. For optical, the problem is magnified as we treat the eye, exactly where spread occurs. So you have to work a little harder to win people over. A Pre-Shop fits perfectly with the new normal of doing everything online from the safety of one’s home.
Patients can comparison shop and reserve their favourite styles so when they come in, it’s for a final choice. That’s a faster turnaround for the patient (who wants to limit their interactions) and for the practice (which alleviates occupancy concerns and reduces sanitisation protocols). A win-win for both patient and practice.
Choose which frames you want displayed in your Pre-Shop, to be captured as a single photo view or in a 360 degree video view. This is perfect for frame styles with sophisticated detailing. Plus professional lighting will ensure your frames’ true colours are vibrant. Use your snappy photos and videos again as social posts!
People are more likely to do business with a company they trust, and a website is the first place they check for credentials. A website is also the first place to impress potential buyers. In the end, not having a website makes consumers trust you less, and you will find that the price of having a website is much lower than the price of getting left behind. Put yourself centre stage.
With a clean, professional site, there’s no difference between a small Independent and a large Chain. Especially if you are a professional-owned practice, you should be leveraging your natural advantage in being able to speak with authority, over other practices that cannot speak with a clinical voice. The fact is that consumers judge a business by its website. Look sharp.
Consumers typically start their buying journey with research. They ask their peers and/or go to Google. So if you’re not online, you’re giving shoppers a reason to buy from competitors. Having an online presence supports customer service, brand recognition and campaigns, which together intertwine to grow revenue. Amplify your presence further with blogging and email marketing.